
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
NORMA vydaná dňa 11.2.2019
Označenie normy: ISO 20252:2019-ed.3.0
Dátum vydania normy: 11.2.2019
Počet strán: 66
Približná hmotnosť: 198 g (0.44 libier)
Krajina: Medzinárodná technická norma
Kategória: Technické normy ISO
Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.